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Health First Web Site Policies

Our Policies

The privacy and security of your personal information and the integrity of the information on our Web site are important to Health First. The following policies define how we manage this site and the information contained on it.

Web Privacy Policy
Advertising and Sponsorship Policy
Editorial Policy
Web Site Overview and Visitor Rules
Physician and Associate Access to Secure Applications
Online Physician Directory Disclaimer
Contact Us About This Web Site or Our Policies
History of Policy Review and Changes

Web Privacy Policy

The following provisions apply to information Health First learns about or obtains from you when you visit the Web site. These provisions may be changed from time to time and without notice, at Health First's sole discretion and as provided by applicable law. You should check this Privacy Policy frequently for any such changes, but in any case your continued access or use of the Web site shall constitute acceptance of any modifications of this Privacy Policy. Health First's use of information gathered or obtained now is subject to the Privacy Policy in effect at the time of such use.

What We Collect

Information You Give Us: Health First receives and stores any information you enter on the Web site, including but not limited to: submitting an employment application, contacting our customer service representatives, requesting information, completing a survey, submitting a question, or provided in any other manner. This may include your personally identifiable information, such as your name and e-mail address. Of course, you can choose not to provide information (however, this may prevent or delay a response to your request or inquiry). You are always welcome to make such transactions by mail. See the Contact Us page for addresses of Health First locations. Health First uses the personal information you provide only for such purposes as responding to your requests for information, improving the services we offer, and communicating with you.

Contact Us

Automated Information Collection: Health First also receives and stores certain types of information whenever you visit the Web site. In addition to information you provide, we may collect the name of the domain and host from which you access the Internet, the IP address of the computer you are using, the browser and operating system you are using, the date and time you access the Web site, the length of time you spend visiting our Web site, and the Internet address of the Web site from which you linked to our Web site.

How We Use Information

We use the information you provide and we collect to:

  • Perform service(s) you request, such as to send you more information, schedule an appointment, respond to your inquiry or answer your question, etc.
  • Administer the Web site and diagnose problems with our server;
  • Provide you with information about the Web site, Health First and our services;
  • Facilitate performance of services by Health First or you under the terms of any agreement you may enter into with Health First;
  • Measure the number of visitors to the Web site and how the Web site is used, in order to make the Web site as useful as possible to our visitors.

For more information about how Health First Health Plans protects the privacy of its members, see below:

Revised: September 2013
This notice applies to all individuals with coverage from either Health First Health Plans, Inc. or Health First Insurance, Inc. and herein referred to as "the Health Plan".
Please review this notice carefully. If you have any questions about this notice, please contact Customer Service at 1-800-716-7737.

At Health First our greatest concerns are your health and privacy. We know how important it is to protect your privacy at all times and in all settings. Rest assured we are committed to using and disclosing this information responsibly. This Notice of Privacy Practices describes how the Health Plan may collect, use and disclose your protected health information, along with your rights concerning your protected health information.

What is protected health information?
"Protected health information" or "PHI" is information about you, including demographic information, that can reasonably be used to identify you and which relates to your past, present or future physical or mental health or condition, the provision of health care to you or the payment for that care. For purposes of this notice, PHI means any information which is created or received by the Health Plan relating to your health, or the provision or payment for your health care.
We're required by law to:
- Make sure that your protected health information is kept private.
- Notify you, in writing, in the event that your privacy has been compromised (breached). - Give you this notice of our legal duties and privacy practices with respect to your protected health information; and
- Follow the terms of the current notice in effect.
Federal law requires us to maintain the privacy of your protected health information. The Health Insurance Portability and Accountability Act of 1996 (HIPAA) also requires us to provide you this notice about our legal duties and privacy practices. We must follow the privacy practices described in this notice while it is in effect. This notice takes effect September 1, 2013, and will remain in effect until we replace or modify it. We may change the terms of this notice at any time. The new notice will be effective for all protected health information that we maintain. We will provide you a new Notice of Privacy Practices whenever we make a material change to the privacy practices described in this notice.

Health First offers health care coverage options through two companies. Health First Health Plans, Inc. offers Medicare Advantage and Group HMO and POS (point of service) health plans. Health First Insurance, Inc. offers Group and Individual PPO insurance, including Exchange policies.

Health First Notice of Privacy Practices
Health First Health Plans Notice of Privacy Practices
Health First Notice of Privacy Practices - Espanol

We do not use any information you send to us for marketing purposes (such as mailing lists) without your knowledge and express consent.

Sharing Information

We do not share, sell or trade any personally identifiable information you give us to other organizations. We may give non-personally identifiable information, such as the number of visitors to our Web site or the number of visitors who view different pages, to those organizations from which we obtain Web content and/or Web benchmarking services.


The Web site may contain links to other sites. These links are for the convenience of visitors to the Web site only, and Health First makes no representations whatsoever regarding such other sites. You should review the privacy policies of other sites carefully before providing any information to such sites. Health First is not responsible for the privacy policies or procedures or the content of any other site.


The Web site has security measures in place to protect against the loss, misuse or alteration of information under Health First's control.

Compliance with COPPA

The Web site is not directed at children under the age of 13. Health First complies with the Children's Online Privacy Protection Act and does not knowingly permit registration or submission of personally identifiable information by anyone under 13 years of age. This age requirement is posted each time we request personally identifiable information.


Health First does not disclose the identities of visitors or users of the web site unless legally required to do so. We will respond to any subpoena received from a government agency (i.e., the Securities and Exchange Commission or law enforcement agencies) without prior notice to you. Unless prohibited by law or by a valid court order, we will notify you of any subpoena received from any other party (i.e., for civil litigation) which requires us to disclose your identity, and will wait ten (10) days, or a lesser amount of time as required by the deadline in the subpoena, before providing the information requested by the subpoena.

Conditions of Use

Your access and use of the Web site is subject to this Privacy Policy and, in the case of physicians and associates, to the Physician and Associate Internet Usage Policy, including limitations on damages and the applicability of the laws of the state of Florida.

Physician and Associate Internet Information Systems Usage Policy

Contact Us About this Web Site or Our Policies

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This site is presented to acquaint the Web community with Health First and its staff, facilities, affiliates, and services. It is solely for informational purposes. Any medical information provided here is intended to be of a general nature and believed to be accurate. However, we cannot render personalized healthcare advice or respond to individual medical questions. If you think you have a health problem, we urge you to directly contact a healthcare provider or call Health First Physicians' medical referral service at (321) 434-2300 for a referral to a healthcare provider. Inclusion of a link on this site does not necessarily imply endorsement of the information provided therein.

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Advertising and Sponsorship Policy

Advertising is not accepted on this Web site. Additionally, there are currently no sponsorships in place on the Web site. In the event that we place sponsorship on this Web site, the following principles have been established to allow Health First to maximize the benefits to our sponsors, without in any way infringing on our essential editorial control and content integrity, or consumers' privacy.

  • No Influence on Health First's Health Information. There will be absolutely no influence of advertising or sponsors on the news, information, and editorial content presented on this Web site. There will not be any influence on the order of presentation, search engine priority/rankings, or quotes from qualified experts in various health areas.
  • Distinguishable from Content. All sponsorship of any kind on this Web site will be easily distinguishable to consumers from news, information, and editorial content. This goal will be achieved by including the word "Sponsored by" next to sponsorship boxes, or next to health topics. Additionally, this Web site will not publish any "advertorial" content (sponsorships that make health claims) that is not clearly identified as such. This Web site does not co-brand products or services with sponsors, but does have links to some content providers such as HealthVision, Verus and Medco Health for the convenient use of visitors to this Web site.
  • Prohibited Content. We will not accept any form of sponsorship that we consider inconsistent with the stated purposes of Health First's health information Web site. This means that we will not accept sponsored health information content that we know either contains false or misleading claims, or promotes ineffective or dangerous products. While proposals for sponsorships will be considered individually and without bias, we will not accept those related to tobacco, alcohol, and firearms.
  • No Endorsements. We will clearly disclose any third-party support or other sponsorships of items featured on this Web site. While sponsor messages appearing on this Web site may include links to other Web sites, Health First does not explicitly or by implication endorse the content of any third-party Web sites, or endorse any companies, products or claims made by our sponsors on this Web site. Health First does not assume any liability for products or services sponsored on this Web site. Any questions, comments or complaints should be addressed by Web site users directly to the sponsor.
  • Privacy Policy Relationship - The principles and practices outlined in this Web site's Privacy Policy will be continued and enhanced by the ongoing application of this Advertising and Sponsorship Policy. We will not permit any sales or marketing of personal health information to third parties that would reveal personal medical conditions. We will provide the names and addresses of an individual user to advertisers or third parties only when the user indicates that he/she desires to review additional information from the third party and understands that the name and address information will be transmitted.
  • Advertising and Sponsorship Tracking Mechanisms. Currently, this Web site does not carry any sponsorships, and as such, there are no related tracking mechanisms in place. Additionally, this Web site does not accept advertising.
  • Web Site Overview and Visitor Rules - Please see our Web Site Overview and Visitor Rules for more information regarding your use of this Web site.
Contact Us About this Web Site or Our Policies

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Editorial Policy

No Advertising or Sponsorship Influence. As stated in the Advertising and Sponsorship Policy, neither advertising nor sponsorship will influence on this Web site's news, information content or editorial positions.

Review and Editing of Content. All content appearing on this Web site is protected by copyright, with all rights reserved to Health First, Inc., and third-party contributors. Health news, information, and software tools appearing on this Web site are provided by the following reputable third-party health news and information sources:

Medco Health (
Verus, Inc. (

Health First has selected our third-party content contributors based on the general quality and integrity of their information and because they do not violate our conflict of interest policy. Content obtained from these vendors may be obtained by them from another party. Please refer to the policies posted on their Web sites for a complete description of their content providers.

Health First's management performs periodic reviews and analyses of the third parties' content review and control procedures prior to posting their information on Health First's Web site. While we do not review all content pages or attempt to verify information in each article, our review of their procedures helps to ensure that there are no claims of therapeutic benefit without reasonable support based on scientific methodologies such as clinical trials, surveys, or interviews, and that there is no false or misleading information.

Conflict of Interest Policy. Health First requires that any staff member with editorial responsibility disclose any interest, investment, employment, affiliations or relationship with an outside party or entity, which may be considered to be a conflict of interest. If such a relationship is disclosed or discovered, it will be reported to Health First's Health Information Technology Web Quality Committee, which has responsibility for activities related to Health First's health information product and Web site. This committee will then provide direction as to which actions will need to be taken to eliminate the conflict of interest. Health First also requires that all third-party content providers create and enforce a similar conflict of interest policy, further assuring that Health First's health information content is free of influence and bias from outside entities. This is verified through regular editorial process reviews with our content providers.

Editorial Comments. Any editorial comments by the management of Health First will be clearly delineated as such, and thus will be distinguishable from news and general health information content.

Contact Us About this Web Site or Our Policies

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Web Site Overview and Visitor Rules

  • Overview. This portion of Health First's Web site (, hereinafter referred to as "Web site" and "we") is designed to give visitors to the Web site (hereinafter referred to as "you" and "your") a basic understanding of how the Web site operates, what the policies are, and what your obligations as a visitor are. This Web site is a consumer health information resource Web site. It includes news, information, and access to healthcare-related software tools (hereinafter collectively referred to as "services"). The goal of the Web site is to provide quality current health information on a variety of topics to help you make informed decisions in managing your personal medical care in conjunction with medical professionals.
  • Visitor Rules. As a visitor to the Web site, you are our guest. As a guest, this Web site and its third-party content contributors grant to you a limited license to view the contents of the Web site, and to use and copy contents solely for your personal benefit. Additional terms and conditions applicable to your usage of third-party content and software tools are listed in the on the Web sites of our third-party content contributors (see Editorial Policy) . We reserve the right to deny access to you at any time if you engage in prohibited activity, such as unauthorized copying or use of information or functionality on the Web site, attempting to obtain unauthorized access to restricted areas of the Web site, using slanderous, profane or inappropriate language in communications involving the Web site, or infecting the Web site with computer viruses or other destructive functionality.
  • Other Policies. In order to further ensure that you understand this Web site's content, functionality, and general operational policies, we have posted the following policies for your convenient reference. They address a variety of informational and operational practices including how sponsors are selected, and how the privacy of your personal health information is protected. For example, the Privacy Policy explains that we will not disclose health-related personal information to an unrelated third party without first obtaining your consent.
- Advertising and Sponsorship Policy
- Editorial Policy
- Privacy Policy
  • Content. All content appearing on this Web site is protected by copyright, with all rights reserved in Health First, Inc., and third-party contributors. Health news, information, and software tools appearing on this Web site are provided by the following reputable third-party health news and information sources. Health First has selected them based on the general quality and integrity of their information, and because they do not violate our conflict of interest policy. Further information may be found in our Editorial Policy at the link below.
Medco Health (
Verus, Inc. (
Editorial Policy
  • Changes. We will strive to continually improve the content and operation of the Web site, and to keep you up to date about major changes to the Web site. However, for reasons involving operational necessity, Health First reserves the right to make changes to this Overview and Visitor Rules, all Web site policies, the Web site content, and all other aspects of the operation of the Web site at any time without notice to you. We will post any changes to the Web site from time to time, and therefore you should periodically review the then-current versions of this Overview and the other Web site policies to make sure that you are up to date.
  • Links. This Web site includes electronic links over the Internet to various Web sites run by third parties, such as other health information providers and sponsors. These "click-on" links are available at your option for your convenience to allow you to further expand your information. We try to select third parties that are good sources of additional information and are reputable, however Health First does not endorse them. Please note that your use of those other Web sites is at your own risk. Health First does not assume any operational or legal responsibility for the content or operation of those Web sites. Using those Web sites may involve different risks, responsibilities and expectations for you than when using this Web site.
  • Framed Links. In some cases, this Web site will "frame" another Web site within this Web site's navigation. When this is done, you will be notified that you are accessing another Web site within this Web site, and that the framed Web site carries a different set of policies, prior to accessing it.
  • Ownership. This Web site is managed by Health First, Inc. (Administrative offices located at 6450 US Highway 1, Rockledge, FL 32955 Phone (321) 434-4300), which is a not-for-profit community healthcare organization serving Brevard County, Florida. For more information on Health First, Inc., please click the provided link.
About Health First, Inc
  • No Practice of Medicine. This Web site is not engaged in the practice of medicine. Any information and advice on the Web site is given on a generalized, generic basis, and is not specific to any individual patient's condition. Use of this Web site is helpful in making sure you are informed about healthcare issues. However, online health services and health information content cannot replace a health professional-patient relationship, and you should always consult with a professional for diagnosis and treatment of your specific health problems. You should not disregard any advice or treatment from those professionals based on your interpretation of what you may read on this Web site.
  • No Warranty. Health First works diligently to produce and maintain the Web site, and to ensure that it includes high-quality health information content for you. However, please note that because this Web site's services are free of charge to you, we do not offer any warranties of the services. THE SERVICES ARE PROVIDED "AS-IS" WITHOUT WARRANTIES OF ANY KIND, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, COMPLETENESS, TIMELINESS, OR UNINTERRUPTED SERVICE.
  • No Liability. You understand that because the Web site services are available free of charge to you, we will not be liable to you for any damages you may incur resulting from your use of the Web site or any other Web sites whose links are on this Web site. Your use of the Web site services and third-party Web sites is solely at your own risk.
  • Response Times to E-mail and Other Electronic Messages. Health First will make every attempt to respond promptly to your e-mail or other electronic inquiries, within two business days (Monday-Friday, excluding holidays). Should you fail to receive a response within this time frame, please call us at one of the phone numbers listed on the Contact Us page.
Contact Us
  • Accessibility. If users cannot access information from a PC, either due to inaccessibility or inability, they can contact us and we will provide information by mail, e-mail, or fax. Users wishing to access information from this Web site but are unable to should contact us at or write us at Health First, Inc., 6450 US Highway 1, Rockledge, FL 32955, Attn: Web Project Specialist
  • Questions or Comments. We are committed to continuously improving the quality of the Web site. If you have any questions or comments regarding this Agreement or this Web site in general, please contact us at, (321) 434-5080 or write us at Health First, Inc., 6450 US Highway 1, Rockledge, FL 32955, Attn: Web Project Specialist
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Physician and Associate Access to Secure Applications

Additional restrictions and obligations apply to physicians and Health First associates who are authorized access to restricted information and applications (internal access). All patient medical information is confidential and subject to the provisions of state and federal law, and use of applications delivered via Health First's Internet site requires review and compliance with our Internet Information Systems Usage Policy. Details of requirements for restricted access can be found on the Internal Access page.

Internal Access

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Online Physician Directory Disclaimer

"Find-A-Physician" is compiled and published by Health First, Inc. as a reference for professional information on physicians on staff at our hospitals and who are providers in our Health Plan. It is intended for use by the general public for quick access to information on physicians associated with Health First, Inc.

Not all physicians on our hospital staffs accept Health First Health Plans insurance. To determine if your medical provider accepts Health First Health Plans insurance, please visit their Provider Directory.

"Find-A-Physician" or any of its data, listings or other constituent elements may not be downloaded, republished, resold or duplicated, in whole or in part, for commercial or any other purposes or for purposes of compiling mailing lists or any other lists of physicians. The use of "Find-A-Physician" to establish independent data files or compendiums of statistical information is prohibited.

The use of "Find-A-Physician" by hospitals, managed care organizations, PPOs or other healthcare entities to verify the credentials of physicians is not sufficient to meet the standards of the Joint Commission (JCAHO), National Committee for Quality Assurance (NCQA) or the Utilization Review Accreditation Committee (URAC). The database of physician information for "Find-A-Physician" does not contain sufficient information with which to verify physician credentials

Although Health First, Inc. undertakes reasonable efforts to keep the information contained in "Find-A-Physician" accurate, Health First, Inc. and its affiliates do not warrant the accuracy or completeness of the information contained in "Find-A-Physician." In no event shall Health First, Inc. or its affiliates be liable for any decision made or action taken in reliance on such information.

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Non Discrimination Policy

(Cape Canaveral / Holmes Regional Medical Center / Palm Bay / Viera) Hospital is committed to the fair treatment of all human beings seeking necessary medical care at its facility. As a recipient of federal financial assistance, these Hospitals do not exclude, deny benefits to, or otherwise discriminate against any person on the basis of race, color, national origin, disability, age, gender, or sexual preference in admission to, participation in, or receipt of the services and benefits under any of its programs and activities, whether carried out by the hospitals directly or through a contractor or any other entity with which they arrange to carry out its programs and activities. Additionally, these hospitals will not deny necessary emergency medical care based upon a person's ability to pay for services.

Contact Us About this Web Site or Our Policies

If you have questions about the privacy or security of your information on this site, contact:

Health First Corporate Information Privacy and Security Officer
3300 Fiske Blvd.
Rockledge, FL 32955
Phone: (321) 434-5500

Any other questions or concerns regarding the terms or use of this Web site should be addressed to:

Health First, Inc.
6450 US Highway 1
Rockledge, FL 32955
Attn: Web Project Specialist
Phone: (321) 434-5080


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History of Policy Changes

Last revised May 27, 2004

  • 5/14/2003 - Privacy and Disclaimer policies were reviewed and revised where appropriate.
  • 5/27/2004 - Incorporated existing Privacy and Disclaimer documents into this one document, changing contact information for consistency. Added Advertising and Sponsorship Policy, Editorial Policy, Web Site Overview and Visitor rules, Physician and Associate Access Policy, Contact Us and History of Policy Review and Changes.
  • 2/26/2011 - Added official anti-discrimination policy to the page
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